My experience with a leading alzheimer and dementia organisation

Highlighting key issues

My experience with a leading  alzheimer and dementia organisation was a result of attending their annual conference. During the research and development process for our reminiscence film therapy for dementia and alzheimer’s care called “ A picture house of MY past memories” I attended many webinar and meetings with health care professionals.

They clearly identified what needs to improve in alzheimer and dementia health care

One such webinar was for an annual conference of a leading Alzheimer organisation.
The chief executive officer of that organisation gave the keynote speech. During his speech I identified 40 key comments he identified. He outlined that as a priority these issues should be urgently addressed in order to provide more support to and for people living with dementia and alzheimer’s.
I articulated all his comments in an email to him with a paragraph about each comment he made stating how our therapy could address the issues identified. His speech clearly articulated these criteria as significant for dementia care and support 24/7. The government minister for dementia health care also gave a speech. Within the minister’s speech I identified 14 points made where our therapy could make a valuable contribution in addressing the issues raised. The Ministers comments were also sent to the CEO for his response.

How our therapy can address the issues identified

I sent these details to the CEO expecting that I would get a positive response. That expectation was far from what actually happened. After about a month I had no response. I phoned the organisation and asked if they had received my email. They had received it but the response would follow shortly. The response about a month later told me that they were not interested in what I had to say and how I could address the issues raised.

The Bluebells in full bloom and nature are part of our non drug non invasive dementia social prescribing reminiscence therapy. Our therapy can address the issues leaders in the sector have identified as being urgent to solve. But are not actually interested in solving the issues you face daily.

I was at least expecting the CEO to call me and discuss my points critically just to check if I really could address his points. But no. He is not interested. Previously to sending my email to him and getting his response I had spoken to some of his employees here in Aberdeenshire about my proposal. They were supportive of what I had planned. When this was found out by the organisation in question I was told not to contact any of his staff again about my therapy.  Check for your self the contribution our new reminiscence therapy can actually make by viewing some of our trailers in our shop. 

All I wanted to do is to tell him about our therapy and its contribution

So why would someone reject my proposal when all I was doing was to show how our new digital reminiscence therapy could address the issues he raised during his key note speech at his annual conference as being important. When this is the case all I can assume is that the CEO wants to retain the status quo and has no intention of tackling all the issues in dementia and alzheimer care that he himself identified at their annual conference.
He obviously does not understand the extreme lack of tangible support and care people living with dementia have to endure. He has also forgotten that dementia is a progressive condition and that every positive contribution of help and care support should be a priority for him. He has no desire to help you to have a better lifestyle and health care provision. He is a person who only sees the problems and cannot think of how to address them even when I have provided him with how this can be done. He has no intention of bringing innovation from an award-winning heritage film maker into the realm of dementia health care.

Not my opinion on true leadership qualities

When that is the attitude of a leader in the field of dementia care I am afraid dementia care will never move into the 21st century and you will not get the supportive health care you so urgently need. All he projects is a sense of hopelessness and despair for you all who are living daily with the trauma of dementia without the innovative support that organisations like his should be providing and promoting.

We offer an alternative with our ” A Picture house of MY past memories” reminiscence therapy.